 |
| Image source: https://omabd.com/our-mission |
Mission statements are clear & concise one or two line statement which explains the purpose of existence for the organization. A well drafted Mission statement can define company’s business, goals, customers and its market in a very lucid manner.
This one liner statement has ability to answer below mentioned questions:
1. What do you do & How do you do it?
2. What is your area of operation?
3. Who are your target customers?
4. What value does you create for your customers & employees?
Now, try to find out the answer of these questions through Mission Statement of few Top brands of World.
Mission Statement Examples
Nike Inc: To bring inspiration and innovation to every athlete in the world.
Wal-Mart: To give the ordinary folk the chance to buy the same thing as rich people.
Ford Motor: We are global family with a proud heritage passionately committed to providing personal mobility for people around the world.
